We make artisan quality SuperFood, in small batches, with the cleanest, freshest ingredients on Earth!
The Sarvaa Ownership Team
Derek Van Atta, Creator of Sarvaa Superfood (aka Love Ambassador)
Inspired by a life-long passion for health and nutrition, Derek Van Atta, the creator of Sarvaa Superfood, is living his commitment of promoting optimal living and vitality!
In his senior year of High School, Derek suffered from severe digestive tract issues which forced him to begin learning about physiology and nutrition. And with this new knowledge, he began eating better and feeling much better! He was quickly hooked the benefits of learning about food and diet and how empowering it was for him in so many ways! So off he went to college to study more. After two years of studying Nutrition Science in college in Northern California, he moved back to Colorado and got a job in a health food store. Within a few months he was promoted to General Manager and he got even more inspired about the amazing interplay between human nutrition and how powerful it was to eat well to avoid ailments and have more energy, mental clarity, and optimal well-being!
A couple of years later, he moved back to Northern California and spent three years as a monk in a small Yoga Community where he learned the value of meditation, yoga and the day-to-day spiritual practice of "service to others."
Fast forward a few more years and you'd find him working crazy hours in a small start-up he co-founded in Silicon Valley. Being a visionary person and someone who is not afraid to pioneer new ideas, he also opened the first all-Apple computer store in the world. Over the next few years, tons of Apple employees and executives shopped at this new specialty store, which grew into a chain of ten stores throughout the Bay Area. Within another couple of years, Apple finally decided to copy Derek's successful idea and Apple opened their first Apple Store, and now Apple Stores are all over the world!
He says his commitments to healthy food and meditation were put to the test by the intense pace of "Silly Valley". These were the days before the term "SuperFood" had been coined, but he continued to study all aspects of the so called Health Food Movement, from raw foods, to macrobiotic cooking. One theme that always fascinated Derek was the notion that there were certain unique foods that were the equivalent to a race car. Meaning foods that possess a super high "power-to-weight ratio", i.e. ultra-nutrient-rich without any excess fluff.
The intensity of life in Silicon Valley required a similar intensity in his personal exploration of nutrition, yoga, meditation and exercise. He says, "Whenever I got lazy with my diet or other healthy habits, I suffered immediately". The improvements in daily well-being that Derek experienced whenever he fed his body these superfoods, inspired him to develop his own superfood recipes. Some of his early concoctions may have been nutrient-dense, but they tasted a lot like dirt. He loves to tell the story about one particular Sunday morning when he made a huge green smoothie for his two young sons. They took one taste, put the glasses down and quietly but forcefully said, "Dad, we don't want pond-water for breakfast. We want pancakes!" Needless to say, he went back to the "drawing board" humbled and inspired to do better.
Thus began the next chapter, which was all about how to make these incredibly healthy blends actually taste good enough for people who are not health food fanatics! “Sarvaa’s vision is to support your life with powerful, balanced, affordable and easy superfoods so that you can optimize your unique contribution to life on Earth." Over the last 25 years, Derek has continued to read as many of the leading-edge studies he possibly could.
In addition to devouring the best studies, Derek also explored the great healing traditions from around the world. Some of these include: Naturopathic Medicine, European Herbal Medicine, the fantastic holisic healing system from India known as Ayurveda, the cutting edge practices within Functional Medicine, the ancient and modern principles of Chinese Medicine, and Central American shamanic practices. Currently, he continues to research and refine formulas that blend these diverse healing modalities into revitalizing foods in a balanced and flavor-enhancing way.
Derek often says, “The palette of superfoods is my art form. I love mixing the best quality, most nutrient-rich foods from the various dietary and healing practices throughout the world! I practically live to blend the best of the best into potent, tasty, and easy-to-use SuperFoods!"
It's not always easy holding to the extremely high standards of sourcing ingredients that Derek requires of us here at Sarvaa Superfood. Sometimes the best of the best ingredients are coming from very small farms that are growing exceptional quality herbs in very small batches and we can barely get enough for the growing demand. He also requires that everything we offer at Sarvaa is Vegan, Low Glycemic, Gluten Free, GMO Free, Paleo Friendly, Keto-Friendly, and at least 97% Certified Organic, or better. The only exceptions to Certified Organic that we'll make is for an even better quality ingredient such as excellent wild-crafted blueberries that are twice as nutrient-dense as cultivated blueberries. We also aim to make everything we do at least 93% live, unheated-foods.
He says, "I want everything we do to be delicious, therapeutic, and ready in two minutes or less. I absolutely love the synergistic benefits of blending cacao, supergreens, adaptogens, easy-to-digest proteins, and superfruits into amazing and delicious meals and supplements that anyone can actually feel benefited by in a relatively short period of time! I sincerely hope that Sarvaa Superfood products enhance your life in some way. And that whatever way we've helped you live a better life will ripple out in wonderful and amazing ways!"
Love Your Body! Love Everybody!
Joshua Hoffman: Co-Owner of Sarvaa, Manager, and Renaissance Man
Joshua Hoffman is the bright light that spins around the Sarvaa workspace on a continual basis and keeps everything in working order. From production to shipping to assisting with the content that you read on the Sarvaa emails and blog posts, Joshua is a major asset to the team, Derek's right-hand man.
He's not only great at staying on top of the latest nutrition trends, Joshua is invested in the aspects of health and well-being that aren't always "hot" but remain vital to living optimally. Always a student and a teacher simultaneously, his knowledge about the ways to decrease inflammation and boost auto-immune efficiency are top quality in the industry. Joshua is a bastion of higher consciousness, a self-aware man who holds balance between two worlds: at once organized, driven, and meticulous, and also artistic, a photoshop "whiz", a photographer, and highly skilled musician. Having Joshua at Sarvaa Superfood is a blessing, not just for the people who work with him, but to you the customer because of the standard of quality and love that he pours into his work.
Bronwyn Beatta, Co-Owner of Sarvaa, Writer, and Visionary Artist
Bronwyn Beatta expresses her joy for Sarvaa Superfood by collaborating with her co-workers to produce the most accurate information possible on the Sarvaa website. A translator and creator at heart, her passion is that you have a full understanding of the pure goodness that you are investing in when you bring Sarvaa into your life. As a copywriter and editor for the company, her words show up in our blog posts and in our product descriptions.
A great deal of her nutritional knowledge has come from being exposed to different schools of thought, from Ayurveda to traditional Chinese Taoist and Buddhist diets. She also greatly values the intrinsic knowledge that her body shares with her every minute of every day! Throughout her co-evolution with Sarvaa Superfood, Bronwyn has learned even more about optimal health and glows from the inside out when she gets to share how exceptional eating habits and having a joyful outlook have shifted her life into an upward spiral. Staying in a golden state of mind as often as possible, her creativity shows up in the written word, abstract paintings, and in human connections. She is thrilled to thrive with you!
"It's very simple: Sarvaa Superfood is encouraging the well being of people through Love. Love your body, Love Everybody.” - Derek Van Atta -
If you have questions about how we can help you perform at your optimum,
contact us at email@example.com or 970-259-2110